Olay White Radiance Face wash is a cleansing solution that results in a natural radiance. It penetrates deep into the skin and removes dirt, excess oil, impurities and even makeup leaving face bright and luminous. Enriched with glycerine, myristic acid, stearic acid and other essential ingredients, the product generates radiance from cellular level. The product uses Olays unique CelLucent Technology which reduces excessive generation of melanin and facilitating new skin growth. The Cellucent Whitening active combines Niacinamide, Pro-Vitamin B5, antioxidant Vitamin E and Hesperidin which reduces skin blemishes. It penetrates deep into the skin and removes dark spots besides transforming uneven skin tone into smooth glow. It removes excess melanin on the skin surface. It also locks in moisture which results in a glowing skin. It takes off every bit of dirt and it does not leave any residue. It also dries out small pimples. The cleanser has a foamy lather and fine foam texture. It cleanses and refreshes skin effectively. Regular use of the product results in translucent fairness and skin that is cleaner and healthier.