The World’s #1 Men’s Hair Color Gray Target Technology® 5 Easy Minutes Light Brown Brush-In Color Gel Penetrates Coarse Hair Contains Multiple Applications Easy Brush In Specially designed brush makes application simple. Gray is gone in 5 minutes. Formulated for Facial Hair Penetrates coarse, resistant facial hair. No-drip thick gel conditions and softens as it colors. Keeps Your Facial Hair Looking Its Best Perfectly matches your natural hair color and Just For Men® Shampoo-In hair color shades too.