Wet citrus, spicy ginger and black pepper open the fragrance. A signature heart of aromatic rosemary, sumptuous leather and cashmere wood. The fragrance finishes with deep patchouli and sueded musk. Beckham Beauty House was specifically created by Coty to capitalize on the success of Beckham’s international star, and the popularity of his fragrance brands, by creating a franchise to include an entire line of men’s grooming products . Beckham’s U.S. residence in 2007 is expected to greatly increase sales of the brand’s growing product line.