Don’t freak out! This is the most advanced volumizing shampoo ever! Using expertly engineered Uploader technology, this shampoo gives limp hair volume that you can see and feel. Benefits: -Noticeable volume, feels different to other volume shampoos and conditioners. -Contains Uploader Technology which actively imparts volumizing ingredients onto hair which results in instant volume you can see and feel. -It gives your hair volume memory: if your style starts to drop you can push hair back up to recreate the volume! -Colour safe.